There is no doubt that the pest control industry is a leading industry, with total revenues reaching $16 billion in 2019 and annual growth of ~5% year-over-year. For pest control operators, this means that competition is tough and they need to come up with out-of-the-box ideas for pest control marketing to really stand a chance.
1. Utilize Video Marketing for Pest Control
Videos have revolutionized the marketing industry, while directly stimulating the minds of audiences. There are essentially 4 types of videos that you can bank on for your pest control marketing campaign.
Demo videos focus on how the pest control process works. It provides direct guidelines to viewers and shows them how you do what you do. These videos can become the motivating factor behind when customers call for pest control at the time of need.
How-to videos allow customers to resolve minor problems without having to call on professionals. You might think these videos are counter-productive to your marketing – but the lifetime value you’re building in the minds of viewers pays off. Be sure to include how-to videos in your list of beneficial marketing ideas for pest control.
Awareness videos do a great job in spreading awareness about the long-term costs of letting pest or rodent infestations go unchecked. These videos are crucial in placing your brand as one that is socially responsible, which in turn, helps build credibility in the eyes of potential customers. Check out our case studies page where we’ve been able to use video to spread awareness about the business problems we’ve solved for other companies.
Live videos are trending for a reason – they’re unfiltered, unscripted and viewers know what they’re watching is real. Three major social media platforms that allow you to air live videos include YouTube, Facebook, and Instagram. Live videos give you the opportunity to respond to and solve the challenges of the audiences instantly. You can easily do live videos of actual pest control services. This is a simple but effective marketing idea for pest control that anyone in the company can do.
2. Be More Proactive on Social Media For Pest Control
This should come as no surprise that social media platforms such as Facebook, Instagram and Twitter are expected to continue to be the primary platforms where customers engage with you. Unfortunately, customers do not remain customers for long unless you win their trust.
One social media marketing ideal for pest control is to join Facebook groups in your area and start responding to requests of locals asking for recommendations and information about pest control. You can find really active groups where people are looking for pest control recommendations.
You can even take this idea one step further by gaining the trust of “influencers” in these groups by privately offering them incentives or discounted service to refer others to your business. You can get a handful of leads every week just by being referred to in these types of groups as everyone’s go-to pest control company.
As you gain more and more trust through social media, you’ll have better customers that will stay with you longer.
3. Become Affiliated With Other Businesses
There are many home service businesses that are looking for ways to generate leads and add value for their customers, with whom you can build relationships. These could include the following:
Home cleaning companies
Real estate agencies
Home improvement companies
The goal should be to partner and work with these businesses to generate leads and value for each other. One strategy that works is having a commission-based referral agreement with businesses within your local area. However, this can be a dual-edged sword. Be careful about who you choose to partner with and be responsible with how you hold up your end of the agreement. Your reputation can be influenced by your partner’s and vice versa. So make sure you choose companies that already have a great reputation to work with.
We hope you find these marketing ideas for pest control useful. Implement all of them, or a combination, and we’re sure you will reap the benefits.