How to Evaluate the Worth of Your Pest Control Business Before Selling

How much is your pest control business worth?

Knowing the answer to that question is important. Whether you’re thinking about selling, merging, or just want a better grasp of your company’s financial health, understanding its value is essential.

But if selling is on your mind, a proper business valuation isn’t just helpful—it’s critical. It helps you set a fair price and gives you confidence in negotiations. It also helps you decide if now is even the right time to sell.

In this article, we’ll show you how to value your pest control business. You’ll learn:

How to calculate the value of your pest control business

What factors affect your company’s value

Ways to make your business worth more

If you should do the valuation yourself or hire help

What steps to take if you’re ready to sell

Let’s dive in!

Calculating the Value of Your Pest Control Business

There are a few different ways to figure out what your pest control business is worth. Each method looks at your business from a different angle. To get a complete, accurate picture of your value, you’ll want to look at all of them.

Here’s how to do just that.

Gather Your Numbers

Start by listing everything in your business that has value. This includes everything you can count and price, such as your tools, vehicles, and revenue. Figuring out what gives your business tangible value is the first step in determining its worth.

You can use three main methods to calculate value:

1. Asset-Based Valuation

This is the simplest method of valuing a pest control business. Essentially, you’ll add up the value of everything your company owns. Here’s how it works:

Identify, price, and list all your assets. This includes things like your vehicles, equipment, tools, gear, office space, and business software.
Subtract anything you owe on those items, such as a loan, lease, or subscription. You can also subtract any value depreciation. This gives you the book value of your assets.
Adjust prices for current market value. Some items may be worth more or less than when you bought them (just like how the value of a house depends on the housing market).
Add it all up. Now you have the total value of your business’s assets!

2. Income-Based Valuation

Income-based valuation looks at how much your business makes (revenue and cash flow). It also considers how much you could earn in the future (earning potential).

It includes a few ways to measure value, such as:

Capitalization of earnings: Estimates future profits and divides that number by a rate (called a capitalization or cap rate) to show value.
Discounted cash flow (DCF): Looks at what future income is worth today.
Income multipliers: Shows how earnings grow for every dollar spent.
Profitability metrics: These include EBITDA (earnings before interest, taxes, depreciation, and amortization), return on assets, and inventory turnover. They help show how healthy your business is financially.

3. Market-Based Valuation

In market-based valuation, your business is compared to others like it. For example, if a pest control company like yours recently sold for $200,000, your business may be worth the same.

This approach isn’t always perfect, though. It relies on the market’s perceived value rather than hard numbers. It can be hard to get good data, and every company is different.

Reaching a Fair Price

Now you have the numbers for your pest control business. That’s a great first step. But numbers don’t always tell the full story.

The numbers tell you how much the business is worth, not how much to sell for. Let’s say your business is worth $150,000 on paper. That doesn’t mean someone will pay that exact amount for it. The final price depends on other things, too, like your brand’s reputation, customer base, and what buyers are willing to offer.

Facts and figures aside, it sometimes comes down to a compromise. In the end, it’s about finding a number that works for both you and the buyer.

Should You Hire a Business Appraiser?

Like most things, there’s both a DIY and a professional option for valuing your pest control business. You can choose to value it yourself. Or, you can hire a pro to crunch the numbers.

But how do you know which approach is best for your business?

Consider hiring an appraiser if:

Your business is large or complex
You have many locations or partners
You own intellectual property
Your finances are hard to untangle

For a small, simple pest control business, you can probably do the math yourself. You may have a buyer who wants a third-party opinion, though.

Let’s look at the pros and cons of hiring a business appraiser.

Pros of Hiring an Appraiser:

Gives you a professional, accurate valuation

Provides an unbiased view

Offers expert advice and insights

Comes with a detailed report

Cons of Hiring an Appraiser:

Can be costly—on average, anywhere between $1,500 and $10,000

You won’t control the process

Sometimes a longer turnaround time

Different appraisers may give different results

Factors That Affect Your Business’s Value

What makes your pest control business valuable? There’s no single answer. Many different factors work together to shape what your business is worth. Let’s discuss the most important ones.

Financial Performance

Financial performance is one of the clearest indicators of your business’s value. Strong income and smart spending show your company is healthy, stable, and likely to earn a good return.

Important financial metrics that can affect your value include:

Gross income
Capital expenses
Working or operating capital
Profit margins
Cash flow (how much and how steady it is)
Debt-to-equity ratio
Accounts receivable turnover
Quick ratio (acid test)
How well you stick to your budget
Supplier costs

Customer Base

Customers are the heart of your business. A strong, loyal customer base adds real value to your company.

Ask yourself:

How many active customers do I have?
What’s the average lifetime value of each one?
Do a few customers bring in most of the sales?
How much do I spend to get a new customer?
Do I serve homes, businesses, or a mix?
What’s my market share in my area?
Can I grow my customer base?

The answers to these questions should help you gauge what value your client base brings to the business.

Pest Control Contracts

How many pest control contracts do you get in a typical week or month? And are they coming from new or returning clients?

Look at job volume and how steady the work is. You should also know the minimum number of jobs you need to stay profitable. That will, of course, depend on job size, speed, and profit per job.

Operational Efficiency

Operational efficiency is about how smoothly your business runs each day. Are you completing jobs on time and under budget? Are your staff and systems working well together?

A well-run company is worth more, plain and simple.

Market Conditions

The state of the market can raise or lower your business’s value.

The US pest control market is big—worth $26.1 billion and growing. But your business only touches part of it. That means local trends, customer habits, and even the weather can impact your performance and value.

RELATED ARTICLE: 9 Pest Control Sales Tips to Boost Your Business

Brand Reputation

Yes, you can put a price on reputation. That’s because reputation is a big part of your brand’s image and value.

If customers trust your business, they’re more likely to call you and stick with you over time. A good reputation can lead to more jobs, higher earnings, and a stronger sale price.

Growth Potential

Buyers and investors want to see future potential in your company.

Can your business take on more jobs? Hire more staff? Expand to new areas? The more you can grow, the more your business is worth.

6 Ways to Increase the Value of Your Business

If you’re thinking about selling your pest control business, you want to get the best deal possible.

The good news? There are steps you can take right now to boost your business’s value before putting it on the market.

1. Streamline Operations

A business that runs smoothly is worth more. Look for ways to make your day-to-day work more efficient.

That means getting the most out of what you have—your staff, tools, vehicles, equipment, and time. Focus on improving areas like:

Job scheduling
Crew management
Pricing
Billing
Bookkeeping
How you use resources

If you’re still doing many of these tasks by hand, it might be time to switch to pest control software. Tools like Briostack’s pest control software can help you simplify, automate, and organize your business.

2. Focus on Recurring Revenue

Steady income helps your business look more valuable. It shows that money keeps coming in and that customers stick around.

To increase recurring revenue:

Encourage past clients to book again
Offer service packages or subscriptions
Target long-term clients like schools, restaurants, and farms

RELATED ARTICLE: 8 Ways To Maximize Your Pest Control Income

3. Diversify Your Customer Base

A diverse customer base is key to spreading out or minimizing market risks. If you rely too much on one or two big clients and one of them leaves, your income could take a big hit.

Here’s how to lower that risk:

Reduce customer concentration. As a rule of thumb, no single customer should be responsible for more than 20% of your total income
Diversify your target markets. Offer services to different markets, like residential, commercial, and agricultural.
Expand your services. Try offering new services to reach more types of customers.

4. Strengthen Your Brand Reputation

Brand reputation is something you build over time. A trusted brand attracts more buyers and can demand a higher price.

To build a stronger reputation:

Keep your website and social media updated
Respond to reviews (and collect more of them)
Deliver excellent customer service
Partner with respected companies in the industry
Always do high-quality work

5. Clean Up Your Financial Records

Good financial records are a must for a business on the market. They help buyers see how your business is doing and make you look more organized and trustworthy.

Keep track of your cash flow, income, and expenses. Update your bookkeeping and fix any missing or unclear numbers. With clean financial records, you can more easily gauge overall business performance and identify improvement areas.

6. Show That You Can Grow

Buyers want to know that your business will keep growing. That means showing your plans for the future.

You can highlight things like your plans to grow your customer base, marketing ideas, new location opportunities, and potential staff expansion.

The important thing about making forecasts and projections is staying grounded in truth. Be optimistic, but also realistic. Whenever possible, back up your goals with data.

RELATED ARTICLE: 7 Tips for Running a Pest Control Business

How to Sell Your Pest Control Business

Once you know what your pest control business is worth, it’s time to sell. Here’s a step-by-step guide to help you through the process:

Step 1: Know Why You’re Selling

Why are you selling your pest control business? Are you retiring? Starting something new? Moving to another city? Or just ready to cash out?

Whatever the reason, make sure it’s a valid one. Buyers will likely ask. So, be honest and clear about your goals—it helps build trust.

Step 2: Get Your Business Ready

Before you list your business for sale, take the time to clean it up financially and operationally. The goal is to make it as attractive as possible to potential buyers.

Focus on fixing problem areas and gathering necessary documents, like licenses, permits, financial records, and appraisal reports.

Step 3: Get the Word Out

Let people know your business is for sale. Here are a few ways to do that:

List it on business marketplaces like BizBuySell and Flippa
Hire a broker to help find serious buyers
Use your own network or local business groups

The more people who know your pest control business is for sale, the better your chances of finding the right buyer.

Step 4: Negotiate With Buyers

Once buyers start reaching out, be open to negotiation.

Remember to be flexible and hear buyers out, even if they offer less than the asking price. You always want to listen and respond thoughtfully. And be ready to explain how you came up with your price.

Give each buyer a chance to talk through any concerns they have. You might consider offering a payment plan for serious, qualified buyers if needed.

Negotiation is part of the process, and flexibility helps close deals faster.

Step 5: Close the Deal

Once you’ve agreed on the price and payment terms, it’s time to make your sale official. This involves:

Hiring a business attorney to draft a sale agreement
Complete all legal paperwork
Transfer ownership

You might also want to help the new owner settle in. Show them how things work, introduce them to your team, and leave the office running smoothly.

RELATED ARTICLE: How to Buy a Pest Control Business

Ready to Take the Next Step? Here’s What to Do

Selling your pest control business is a big decision, and getting the best return means doing a little prep work first. Whether you’re almost ready to list or just starting to plan, here are the most important things to check off your list:

Get your financials in order. Make sure you know your numbers. That includes income, recurring revenue, assets, expenses, capital, cash flow, and profit.
Document your operations. Write down how your business runs day to day. Include your processes for scheduling, service, billing, and team management. This will help you gauge efficiency and productivity.
Understand your customer base. Look at how many customers you have, how valuable they are, and how much risk is tied to them.
Demonstrate your growth potential. Use data and real projections to show where your business is headed. Buyers want to see opportunity.
Know your brand value. Consider your reputation, online presence, and customer trust. These are assets, too, and they matter.
Get the business sale-ready. Tidy things up, fix weak spots, and boost your value so you’re set up to get the best deal.

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How Much Do Pest Control Business Owners Actually Make?

By Briostack / May 20, 2025