22 Social Media Post Ideas for Pest Control Companies 

Social media is one of the most effective ways to reach new customers and stay top of mind in your local market. But for many pest control business owners—and even busy marketing staff—it can feel overwhelming to know where to start. 

This guide will help you take that first step with practical, ready-to-use ideas for pest control social media posts that build engagement and attract new leads. 

We’ll also show you how a strong online presence can set your business apart, introduce tools to make posting easier, and share tips for turning your social channels into a steady source of customers. 

Let’s get started. 

Why Pest Control Businesses Need a Strong Social Media Presence 

Does your pest control company have active social media accounts? If not, you could be missing out on one of the easiest and most affordable ways to attract new customers. 

Social media gives pest control businesses a powerful way to get noticed locally without relying on expensive ad campaigns. While paid ads on platforms like Facebook can work well, even organic posts can build awareness and credibility over time. 

For small or growing pest control companies, this is especially valuable. Keeping costs low while increasing visibility means better profitability and a healthier marketing budget. 

Because most pest control companies serve a specific region, social media helps you connect with the right local audience—homeowners and property managers who actually need your services. With the right strategy, your posts can appear where your ideal customers already spend time. 

A strong online presence also builds trust. When people search for pest control services—often in an urgent situation—they want to see a business that looks established and reliable. Companies with little or no online activity can appear unprofessional or outdated. 

Social media also helps you address customer concerns directly. Many homeowners are cautious about pest control treatments, especially around children and pets. Sharing updates about your safety practices, eco-friendly products, and technician expertise helps put them at ease. 

Finally, your social channels can double as a steady source of leads. By posting useful content, answering common pest questions, and showing behind-the-scenes expertise, you position your business as the local pest control expert customers think of first when they need help. 

RELATED ARTICLE: 4 Ways to Use Facebook to Attract Pest Control Customers 

22 Scroll-Stopping Social Media Post Ideas for Pest Control 

Now that you know why social media matters, let’s talk about what to post. If you’ve ever stared at a blank screen wondering what to share next, you’re not alone. 

To help you keep your feed fresh and engaging, here are 22 social media post ideas tailored for pest control businesses. Each one is designed to catch attention, show your expertise, and connect with customers in your local market. 

You can use these ideas as stand-alone posts or link them back to your website or blog for extra traffic and SEO value. 

Seasonal Service Reminders 

Help customers stay proactive year-round with quick, seasonal pest tips. These “right place, right time” posts keep your brand top of mind when demand spikes. 

Ideas: 

• How to Keep Small Animals Out During Winter Weather 

• When Does Ant Season Begin? (Earlier Than You Think!) 

• Summer Heat Makes Venomous Snakes More Active 

• Halloween Doesn’t Mean Your House Needs Real Spiders! 

Pest Mythbusters and Fun Facts 

Busting myths and sharing interesting pest facts is a simple way to educate your community and boost engagement. 

Ideas: 

• Mint Oil Alone Won’t Keep Mice Away 

• “Mosquitoes Are Harmless”—False! 

• You Can’t Get Rid of Fire Ants with Just Water 

Short Video Demonstrations 

Quick, helpful videos perform well on every platform. Share small preventive tips homeowners can do themselves, then remind them when it’s time to call the pros. 

Ideas: 

• How to Seal Under-Sink Areas to Keep Rodents Out 

• The Best Places to Leave Insect Bait Traps 

Before-and-After Photos 

Show your results! Side-by-side photos prove the effectiveness of your services and build instant trust. 

Ideas: 

• We Eliminated a Cockroach Infestation in Just Two Weeks 

• From Itchy to Happy: How We Helped This Family Beat Fleas 

Pest Identification Help 

Turn curiosity into clicks. Educational ID posts help homeowners understand what they’re dealing with—and position your team as the experts. 

Ideas: 

• Quiz: Can You Tell the Difference Between Mice and Rats? 

• What Bug Is That? Download Our Common Southwest Invaders Chart 

• Something’s Eating My Garden: Solve the Mystery of What’s Killing Your Plants 

Customer Reviews 

Nothing beats social proof. Pair authentic customer quotes with photos of your team or the property for maximum impact. 

Ideas: 

• “We were thrilled with how fast [Company Name] eliminated our termites!” 

• “Call [Company Name] if you’ve got bedbugs—ours are GONE!” 

Community Involvement 

Local connections matter. Share your company’s volunteer work, sponsorships, or events to build goodwill and name recognition. 

Ideas: 

• Come Cheer on the Wichita Wasps, Sponsored by [Company Name]! 

• We Helped Feed 200 Families at Friday’s Fall Food Bank 

Contests and Giveaways 

Everyone loves a chance to win. Contests are perfect for driving engagement and growing your email list. 

Ideas: 

• Correctly Identify This Insect and Win a Free Pest Control Service 

• The First Three Followers to Share a Fun Ant Fact Win a Free Treatment 

Ask Me Anything Posts 

Host a Q&A to showcase your expertise and build trust with your community. These posts encourage engagement and help people see you as their go-to pest control expert. 

Ideas: 

• Today’s AMA: Eco-Friendly Ways to Handle Moths Indoors 

• Tell Us Your Pest Problem—We’ll Give You 3 Tips Before You Call a Pro 

RELATED ARTICLE: 4 Social Media Tips for Pest Control Companies 

Tools to Make Posting Easier 

Managing social media doesn’t have to feel like another full-time job. With the right systems in place, pest control business owners can plan ahead, stay consistent, and save time.  

Here are three ways to simplify your posting process and get more from your efforts: 

• Create a yearly and monthly content calendar 

• Use automation tools for efficiency and consistency 

• Connect your social media with your business management software 

Build a Smart Content Calendar 

Because pest control is seasonal, your social media should be too. Plan posts around key times of year when pest activity—and customer demand—spikes.  

A simple yearly or quarterly calendar helps you stay ahead and tie your posts to: 

• Weather changes 

• Slower seasons when you need to drive business 

• Company promotions or special offers 

• Community events or sponsorships 

• New services or product launches 

Having an outline in place makes it easier to brainstorm ideas and keep your content relevant year-round. You can also group themes together to build consistency and engagement across seasons. 

For example, if your business specializes in rodent control, you might: 

• Post tips in the fall about preventing small animal intrusions 

• Offer a summer coupon to encourage early prevention 

• Follow up in spring with an “Ask Me Anything” about identifying signs of infestations after winter 

A calendar helps you connect these efforts into a cohesive marketing story that keeps customers calling year-round. 

Use Automation Platforms 

If you’re running a lean team or handling marketing yourself, automation can be a lifesaver. Scheduling tools let you plan and post content when your audience is most active, even if you’re out in the field. 

Popular options include Loomly, Sendible, and Buffer for post scheduling. These tools ensure your content goes out at optimal times without you having to log in every day. 

For monitoring and engagement, platforms like Mention or Agorapulse help you track comments and messages on channels like Facebook and Instagram. That means you can respond quickly and keep conversations going with potential customers. 

You can also integrate automation tools with your CRM. For instance, Zapier can connect your social media accounts to your customer database. This can help you follow up with leads or trigger promotions automatically. 

Improve Operational Efficiency with Business Management Software 

Even beyond marketing, the right pest control business management software can make a big difference in how smoothly your company runs.  

These systems help you manage everything from routing and dispatching to billing and customer communication. They can also streamline marketing. 

The best platforms include built-in marketing tools such as automated campaigns, pre-designed email and text templates, and integrated customer data. When your CRM links directly to your social media activity, you can track which posts bring in leads and connect promotions to specific services your customers need most. 

By automating and integrating your marketing efforts, you’ll save time, stay consistent, and keep your pipeline full without sacrificing time in the field. 

How to Turn Likes into Pest Control Leads 

A strong social media presence isn’t just about engagement—it’s about turning that attention into actual customers.  

The good news? With a few simple tactics, you can turn your pest control posts into a steady lead funnel. 

Use an Effective Call to Action 

Every post should guide your audience toward a next step. A call to action (CTA) tells potential customers exactly what to do and why they should do it now. 

Examples: 

• Don’t wait for the problem to get worse—call us today! 

• Ask about our special fall promo for 10% off through November 30. 

• Reach out now for same-day or next-day service. 

Each of these CTAs uses action-oriented language—such as “call,” “ask,” or “reach out”—and adds a reason to act right away. Whether it’s urgency, a discount, or fast service, your message should make customers feel like waiting isn’t an option. 

Track the Success of Your Posts 

Top-performing pest control companies don’t just post and forget. They track their social media performance to refine their strategy.  

Keeping simple metrics helps you see what’s working and where to focus your time. 

Monitor: 

• Views or impressions 

• Likes, shares, and comments 

• Follower growth after a post 

• Click-throughs to your website 

• Mentions of a post when customers book 

If you’re not using a coupon or promo code, try assigning unique tracking tools to each campaign. This could be a dedicated phone number, landing page, or even a form link. That way, you can measure exactly which posts are driving calls or appointments. 

Make Social Media Part of Your Larger Marketing Plan 

Social media shouldn’t exist in a vacuum. It’s most powerful when it’s part of your broader pest control marketing strategy, alongside your website, SEO, paid ads, and print materials. 

Integrate your online efforts with your other marketing channels so they reinforce each other. For example: 

• Use SEO best practices on your website to support your social posts. 

• Add links to your blog, such as seasonal pest tips or service highlights. 

• Include social media CTAs on printed flyers or door hangers. 

• Use your business management software to track leads from all channels in one place. 

When everything works together, you’ll have a clear picture of where your best leads are coming from and how to get more of them. 

RELATED ARTICLE: 5 Pest Control Marketing Ideas That Generate Leads 

Getting Started with Pest Control Social Media 

Ready to put your plan into action? Here are a few next steps to help you build momentum and see real results from your social media efforts: 

• Set a clear goal. Avoid vague objectives like “get more business.” Instead, choose measurable targets like “increase leads by 10% per month” or “gain 100 new followers each quarter.” 

• Focus on the right platforms. You don’t need to be everywhere. Start with two or three networks where your customers spend the most time, like Facebook, Instagram, or YouTube. 

• Engage locally. Join community groups on Facebook and participate in pest-related discussions. Offer helpful advice, then follow up with a direct message or post about your services. 

• Watch your competitors. Save pest control ads or social posts that perform well and adapt them for your own business. See what kind of CTAs, visuals, or seasonal messages get the most response. 

• Integrate your software. The best pest control business management platforms connect your CRM, scheduling, marketing, and social campaigns in one place—so every click, comment, and call feeds directly into your workflow. 

RELATED ARTICLE: How to Generate More Pest Control Leads