7 Ideas for Advertising Your Lawn Care Business

In the lawn care industry, everyone is trying to make their brand stand out. With more than 660,000 landscaping services and a million professionals in the field, how do you ensure your business gets noticed?

Smart, attention-grabbing advertising.

From tried-and-true methods to cutting-edge digital strategies, these 7 lawn care advertising ideas will help you connect with customers, grow your brand, and turn heads in your community.

Ready to make your mark? Let’s get started.

1. Social Media Ads

Social media isn’t just for dog videos and family vacation updates—it’s a powerful advertising tool. Platforms such as Facebook, Instagram, and TikTok allow you to connect with local homeowners and promote your services in creative ways.

Even better? You can target specific audiences based on location, age, and interests. This helps your message reach the people most likely to need a little lawn TLC.

Each platform has its strengths:

Facebook is great for hyper-local ads and community connections. Think neighborhood groups and local event promotions.
Instagram thrives on visuals and is a great place to show off stunning lawn care transformations.
TikTok lets you get creative with short, engaging videos that show your team in action or share quick lawn care tips.

By tailoring your lawn care advertising approach to each platform, you can maximize your reach and create meaningful connections with potential customers.

Examples of Social Media Ads

Offer seasonal promotions, like “Get your lawn summer-ready with 20% off your first service!”
Feature before-and-after photos to show how you can take a yard from overgrown to immaculate.
Provide behind-the-scenes videos. Share clips of your crew in action or give viewers a peek at your high-quality equipment.

Tips for Running Effective Social Media Ads

Invest in visuals. Eye-catching photos or professionally edited videos will make your ads stand out in busy social feeds.
Use strong calls to action (CTAs). Encourage viewers to act with phrases like “Book Now,” “Request a Free Estimate,” or “Call Today.”
Experiment with formats. Test different types of ads—carousel posts, videos, or single images—to see what resonates most with your audience.

2. Flyers

Flyers are a cost-effective lawn care advertising method to reach specific neighborhoods. Their versatility makes them a great tool for promoting seasonal discounts, spreading awareness about your expertise, or announcing new services.

To reach the right people, target places where your ideal customers hang out. Coffee shops are a great starting point—they often have community boards. You’ll also find bulletin boards at libraries, grocery stores, and gyms.

And don’t forget about in-person events like farmers markets or block parties! Handing out flyers directly at these events allows you to make personal connections and chat with potential customers face-to-face.

Examples of Flyer Designs

Use your brand colors and logo paired with high-quality images.
Keep it simple—list your core services in bullet points for easy reading.
Make booking easy with a QR code or a simple URL so customers can book directly from their phone.

Tips for Effective Flyers

Include a promo or limited-time offer. A discount or special deal, like “15% off your first service with this flyer,” encourages action and helps track your flyer’s effectiveness.
Prioritize simplicity and clarity by using bold headlines, avoiding clutter, and focusing on your main message. A clean design and high-quality paper will leave a lasting impression.

3. Billboards

With their high visibility, billboards are great for grabbing the attention of commuters. They work especially well when placed near busy intersections, highways, or spots where homeowners often stop, like garden centers or home improvement stores.

Keep your billboard design simple and your message clear. Drivers only have a few seconds to take it in, so every word and image must count.

Examples of Billboard Designs

Use bold slogans like “Your dream lawn is just a call away!”
Feature crisp imagery of lush, green lawns or a team actively working on a project.
Provide easy-to-read contact information like a phone number or website URL.

Tips for Impactful Billboards

Keep your message brief and impactful. Drivers need to be able to read and understand it quickly.
Use contrasting colors and large fonts to ensure readability from a distance.
Focus on high-impact visuals that convey the quality of your work, like pristine lawns or happy customers.

4. Lead Gen Sites

To reach homeowners actively searching for lawn care services in your area, start with lead generation platforms such as Angi, Thumbtack, and HomeAdvisor. These sites connect businesses like yours with customers who are already looking for lawn care help.

By building a strong profile on these platforms, you put your business in front of people who are ready to hire.

But creating a profile is just the first step. To turn leads into customers, your profile needs to be detailed and professional. Include a clear list of your services, accurate contact info, and high-quality photos that show off your great work.

Tips for Success on Lead Gen Sites

Respond quickly! 77% of customers expect to interact with someone right away when they contact a company. Fast responses show that you’re reliable and help build trust right off the bat.
Encourage reviews! Word of mouth still holds a lot of weight, even online. Positive reviews attract new customers.

5. Email

Email marketing is one of the most effective ways to stay connected with your existing customers while reaching out to potential new ones. It can help nurture relationships through seasonal updates, special offers, or service reminders.

Many homeowners tend to forget about lawn care services until the season changes, so email helps you stay top of mind. Plus, it’s a direct way to build trust and credibility by offering personalized updates and specials they actually care about.

Examples of Email Campaigns

Offer seasonal reminders, like “Winterize your lawn—schedule your fall cleanup today!”
Promote special offers, like “Get 10% off your next service if you book by the end of the month!”
Provide service updates, like “We’re offering organic lawn treatments now—let us know if you’re interested!”

Tips for Maximizing Email Impact

Segment your emails to target specific groups (e.g., recurring clients versus new customers).
Automate your campaigns using customer relationship management (CRM) tools to save time and track open and click rates.
Personalize emails to make them feel relevant and tailored to each customer.

6. Print Marketing

Although digital ads get a lot of attention these days, print marketing still holds its ground. In fact, companies that use direct mail have 70% higher brand recall than those that solely use digital marketing methods.

There’s something about seeing your lawn care services in a newspaper or magazine that feels personal and trustworthy. Plus, direct mail is a great way to target specific neighborhoods.

Whether it’s a full-page spread in a local magazine or a postcard dropped in the mail, print lets you break through the digital noise and reach people in a more tangible way.

Examples of Print Ads

Pair beautiful images of lush, green lawns with glowing customer testimonials.
Feature a clear call-out box with seasonal promotions, like “20% off your first service!”
Provide contact information and a QR code linking to your website or online booking page.

Tips for Print Advertising

Go big with materials and design. Use premium paper and vibrant visuals to make sure your ad gets noticed.
Start with a targeted print run to test which designs or offers get the best response, then scale up once you’ve figured out what works.

7. Business Cards

Business cards might seem outdated, but they’re still one of the most effective and portable tools in your marketing toolkit. They’re perfect for networking on the go, whether you’re chatting with other business owners or attending community events.

When designing your business card, remember that it’s an extension of your brand. A clean logo, a catchy tagline, and thoughtful design choices can make your card memorable and leave a positive impression.

For inspiration, check out some of our creative ideas for lawn care business cards.

Include these key elements on your business cards:

Logo and tagline to showcase your brand identity
Contact info (e.g., phone number, email, website)
QR code to your booking page or a scheduling link
Unique design elements like grass-textured finishes or green tones

Tips for Standout Business Cards

Keep a stash of cards with you at all times. Hand them out during customer visits, at local events, or while networking at other businesses.
Use durable materials and professional printing to ensure your cards reflect the high standards of your services.
Add a handwritten note or jot down a quick discount offer when you hand out a card to create a personal connection.

Start Advertising Your Lawn Care Business Today

You don’t have to wait to dive in. Start with what fits your budget and build as you see results.

Here are some quick, practical tips that you can use right now:

Leverage free social media tools to promote your services.
Design and print flyers at home for local distribution.
Take before-and-after photos to showcase your work on social media or lead gen site profiles.
Scout local bulletin boards for posting opportunities.
Update your business card and keep it handy.
Post in local community groups to boost visibility.
Claim your free listings on sites like Google My Business or Yelp.
Offer a limited-time discount to encourage new customers to try your services.